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71%
Rise in Website Traffic
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64%
More Profile Views
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53%
Higher Customer Engagement
About Sterling Holiday Resorts
Sterling Holiday Resorts is a well-established holiday lifestyle company incorporated in 1986. Their premium resorts, hotels, and holiday destinations have kept customers happy for over 30 years. Today, Sterling Holiday Resorts provide holiday experiences that offer leisure, discovery, and togetherness in 31 destinations, ranging from jungles, rivers, and mountains to heritage and pilgrimage sites across the country.
Partnership Highlights
As Sterling expanded across destinations,maintaining listing accuracy, guest engagement, and policy compliance became a growing challenge. They sought a reliable partner to streamline their digital presence, enhance discoverability, and deliver a seamless customer experience.
Sterling Capitalized
Local Search
with ProManage
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Improved visibility across Google and travel platforms, boosting discoverability.
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Faster review responses, building stronger guest trust.
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AI-led itinerary and booking support, driving higher conversions.
The Challenge
Sterling faced issues with online visibility and website traffic, largely due to unoptimized Google Business Profile (GMB) listings, incomplete information, and unaddressed customer reviews. Additionally, multiple administrator accounts and suspended listings for further complicated management.
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Fragmented Profile Management: Matches your mention of multiple administrator accounts and suspended listings, highlighting inconsistency and control issues.
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Low Search Discoverability: Reflects unoptimized GMB listings and incomplete information, showing why website traffic and visibility dropped.
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Neglected Review Engagement: Addresses unanswered reviews, emphasizing the effect on reputation and customer trust.
Why ProManage
ProManage is trusted for its deep expertise in hyperlocal marketing and AI-driven local search. Our deep technical capabilities and team of specialists ensure that multi-location enterprises like Sterling Holiday Resorts achieve measurable impact from search and AI platforms.
100k+
Listings Optimized64%
Distribution Partners90 Days
SLA-backed ResultsThe Solution
ProManage streamlined Sterling's online operations by unifying listings, optimizing visibility, and simplifying customer engagement. The integration of AI tools improved booking efficiency and ensured a seamless, trustworthy digital experience for customers.
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Centralized Dashboard:ProManage consolidated all GMB listings under one unified dashboard, simplifying management and ensuring consistency across all listings.
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Bulk Verification:Utilized ProManage's bulk verification feature to verify multiple locations simultaneously, reducing time and effort in getting listings live.
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Enhanced SEO:Improved local SEO by incorporating local keywords and relevant attributes, making Sterling's listings more discoverable in local searches.
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Review Management:Managed and responded to all customer reviews promptly. This involved keyword-infused responses to enhance SEO and demonstrate active customer engagement.
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Policy Compliance:Ensured all listings complied with GMB policies, preventing future suspensions, and maintaining a stable online presence.
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Personalized Itinerary Planning:Integrated the Merlin AI chatbot, which assists customers with personalized itinerary planning based on their preferences and interests.
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Streamlined Booking Process:Enabled direct resort bookings through the Merlin AI chatbot, reducing friction, making the booking easier, and improving conversion rates.
“Excellent tool with great support. Our online visibility on Google Maps and other major listing sites was very low, but with ProManage, we were able to significantly improve it.” Cristina Sangiorgi, Senior Manager, Learning Hub & Development
The Results
Sterling Holiday Resorts witnessed remarkable growth in website visits and customer engagement through optimized listings and improved online visibility. Streamlined booking processes and personalized interactions further enhanced customer satisfaction, driving more conversions and repeat visits.
71%
Rise in Website Traffic64%
more profile views53%
higher customer engagementAchieving Hyperlocal Marketing Maturity
Sterling Holiday Resorts now enjoy enhanced online visibility, a competitive edge, and increased bookings, thanks to ProManage's comprehensive GMB optimization strategies and innovative AI-driven solutions. The integration of Merlin AI not only improved operational efficiency but also significantly boosted customer engagement and satisfaction, leading to a substantial increase in bookings and overall business growth.
